by Uché Okonkwo : Luxury Online: Styles, Systems, Strategies

ISBN : #0230555365 | Date : 2010-02-26

Description :

PDF-ffd18 | This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online…. Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies by by Uché Okonkwo

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