by Dave Chaffey : Internet Marketing: Strategy, Implementation and Practice

ISBN : #0273643096 | Date : 2000-08

Description :

PDF-c619a | Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in dif… Internet Marketing: Strategy, Implementation and Practice

Internet Marketing: Strategy, Implementation and Practice by by Dave Chaffey

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